BRIDE BEHIND THE BRAND
In the quest to get the "dream dress", I re-purchased a sample at a fifth of the RRP, a couture tailor re-worked the dress and yes... I'll definitely re-wear it.
When I originally began to plan my own wedding, I was disheartened by the copious amounts of lace, the bridal salon experiences and it just didn't make sense to me to not re-use or re-wear any element of what is commonly pitched to be the most beautiful and costly dress you'll ever have on. So I called on fashion friends, editorial seamstresses and contacts I knew to help me find and plan my dream definition of bridal style. I queued for unworn designer samples and searched high and low for vintage couture for my bridal team's individual style including Reiss, Christopher Kane and Valentino. And I thought... some-one needs to bring this to the masses.
What BRIDES, made modern is not a dictation of discrediting full price luxury or 'traditional' bridal. Its a celebration of the craftsmanship of couture, a love letter to fashion and creativity and the eternal admiration of style and the commonality of connections it can create. It's about rethinking, respecting and doing bridal differently. And different is ok.
So I vow to showcase some incredible designer evening and bridal wear that would otherwise go to waste due to small imperfections whilst also delivering affordable and attainable pricing.
I vow to highlight partnerships with premium, must-have independent brands and celebrate incredible people in both the fashion and wedding industry such as some of the most renowned session seamstresses, couture dress-makers jewellers, editorial stylists and wedding co-ordinators... all who helped deliver me the dress of my dreams, during a time where it’s so important to support independents. Connect with new, independent people and professionals in both the fashion and wedding industry that make the visions that you read in Vogue happen.
I vow to disrupt the bridal-wear market, and it's going to start with dresses.