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ABOUT

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BRIDES, made modern.
we're going to make it simple, sensibly priced and sustainable for you to shop and find your dream, designer wedding dress and for you to be the best dressed guest in our luxury and premium contemporary occasion-wear.
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 five price categories, starting from £75 and never hitting more than £750.
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brand new, perfectly imperfect, luxury, designer, vintage and independent designers.

 four curated collections for your style and bridal party:
flow, siren, texture and the team.

where-ever possible use the greenest and ethical business practises.

a dedicated #GownForGood with 100% percent of profits to go to charity each month.
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we can and will keep our prices low because we are a digital premium & luxury atelier and we believe that the consumer, with the right information can be smart how they shop.
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we're talking Racil, Alice + Olivia, Galvan London, Ulla Maija, Solace London, Stella McCartney, Cinq a Sept, Marques Almeida, Rosa Clara, Reiss... and only the very best vintage couture.

we're going to connect you to the hottest people, places and faces in the bridal industry.

so all the modern brides, contemporary brides, city brides, covid brides, registry office brides, sustainable brides, vintage brides, ethical brides, designer brides, cool brides;
we're saying this is your wedding, your day
we provide the dress and the information on independents directly to you... 
and with a little patience, wear what ever you want without the bridal bankruptcy.