It's a Wrap. How BRIDES, made modern Stays Sustainable in Our Packaging

by BRIDES, made modern

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It's no longer a preference, it's a MUST. More and more adopters, and new businesses are opting for environmentally sound choices for their packaging, regardless of their product or interest. Whether that's encouraging consumer's to go paper-free, using sustainable or minimal elements in packaging materials or encouraging up-cycling of garments and extending the wearable life reducing the need to unconsciously consume. 

So what exactly constitutes as "sustainable?" Sustainable packaging is packaging that, over time, reduces its environmental footprint.

This can happen in a number of ways:

  • Ingredients: Using raw 100% recycled or raw materials
  • Production process: By minimising the production process, supply chain and carbon footprint
  • Reusability: Creating a circular economy around the packaging, extending its lifecycle and usability.
As BRIDES, made modern's strap-line is "Vow to re-work, re-wear and re-purpose" designer and bridal fashion, it was crucial to establish the brand expectations from the outset. We are extremely big fans of minimising the supply chain, going direct to other small and independent businesses to purchase  unwanted or excess materials such as our  packaging and dress boxes. We also used excess left-over props from my earlier wedding, such as excess biodegrable foil and confetti for packaging. BRIDES, made modern encourages as many elements of sustainable and bio degradable as possible for both packaging and the garment's lifetime.  Finally, of course we encourage alterations, slow fashion, samples and using independent brands, ateliers, suppliers and professionals. 
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Your desired garment will arrive to you, wrapped with the utmost care and with as many ethical, recyclable and sustainable elements of packaging as BRIDES, made modern can currently implement. We are always seeking to improve however we are proud to strive for ethical and sustainable transparency within our business. Sustainable elements within packaging for our pieces that are £500 and below:

1. Black recycled, acid free tissue.

2. Fully biodegradable, full length garment cover included. Double protection, and your also good to go straight away hang up in your wardrobe. 

3. Sealed with BMM branded, heart shaped sticker, printed on recycled paper.

4. BMM branded ribbon, printed on recycled ribbon.

5. Lets make it pretty with biodegradable holographic foil.

6. Heart shaped fan to keep you cool on your wedding day, your compliment slip PLUS your dresses’ Polaroid.

7. Sealed with recycled BMM branded packaging tape, water activated using to avoid environmentally unsound glue.

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We also are big fans of these following independents, who encourage different strands of transparency, ethicality, sustainability and visibility in their brand values and ethics... FYI we think they are also super perfect options for cool, modern bridal babes.  Check them out. x

A collaboration between friends, introducing a new collection of small accessories for the modern girl.
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The Green Collection are  all vegan and completely sustainable, beautiful wedding dresses with prices starting from only £950.
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Made by hand, WESTERNAFFAIR uses deadstock bridal heels from the early 2000s and sheepskins sourced from the Polish-Slovakian mountains.
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Historically inspired corsets from second hand textiles, utalising old needlepoint tapestries. 
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Minimal and statement everyday jewellery sustainably handcrafted in London from recycled sterling silver.
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