FIRST DIGITAL CAMPAIGN: ACT I, SCENE I: LOVE LOCKED DOWN, feat BRIDEZILLA
"ACT I, SCENE I: Love Locked Down, feat. Bridezilla."
She's rearranged 3 weddings with only one hen party. Wedding planning in a pandemic has not been an easy journey.
She is a bridezilla in love, locked down, and this is her story.
BRIDES, made modern's first digital campaign is inspired by and in tribute to my own bridal parties’ individual style and personas, all who were invaluable in helping my husband and I have a wedding that we loved. Shot during peak lockdown restrictions, modelled by close friend and former bridesmaid Chelsea and so generously styled by best man, Gerry O'Kane, whose work includes W magazine, Beauty Papers and Balenciaga.
Very special thank you to Natalia Ortiz and Rebeca Arribas for all their amazing work.
